Bags

Longchamp Paris is your city

After renovating one of its historic Left Bank stores and unveiling the latest additions to its Paris Premier collection, this family business, which celebrates its 70th anniversary in 2018, remains a leading light on the French design scene.

Alexa Chung, Jessica Alba, Alessandra Ambrosio, Olivia Palermo, Amal Clooney, Halle Berry… From Paris to New York to Los Angeles, the list of Paris Premier’s admirers is long. Since its launch in Fall 2016, Paris Premier has rapidly gained ground – and made it onto the arms of the stars. Made from premium quality leather in subtle (ivory) and bold (crimson) colors, the bag has impeccable detailing and an understated, honed design inspired by the arcades of the rue de Rivoli. And, of course, it’s unmistakably Parisian and totally Longchamp. Paris Premier is, first and foremost, a declaration of love for the capital of fashion, its legendary 1st arrondissement and must-do districts: rue Saint-Honoré (where Longchamp reopened its flagship store at no. 404 in September 2016), rue de Rivoli, the jardin des Tuileries, the Louvre, the Palais Royal, and many more. It’s the embodiment of the legendary, fantasized Parisian woman whose aura knows no bounds. That’s why, once again this season, she is represented by British model Alexa Chung, Longchamp’s muse since 2014.

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Longchamp

404 Rue Saint Honoré, 75001, Paris Phone : +33 1 43 16 00 16 www.longchamp.com
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Longchamp

21 Rue du Vieux Colombier, 75006, Paris Phone : +33 1 42 22 74 75 www.longchamp.com
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Longchamp

77 Avenue des Champs-Élysées, 75008, Paris Phone : +33 1 53 76 27 76 www.longchamp.com
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From café terraces to the place Vendôme, the Longchamp woman doesn’t compromise on her look, an artful combination of romanticism and sporty chic, whose existence we partly owe to Sophie Delafontaine, the brand’s creative director and grand-daughter of its founder. A family business founded in Paris by Jean Cassegrain in 1948 and now directed and owned by his descendents, Longchamp, on the cusp of its 70th anniversary, is on the up and up. Known for its quality, flawless bags – like its iconic bestseller Pliage – and its retail network of three hundred outlets worldwide, Longchamp has reinvented itself over the years, striking just the right balance between tradition and modernity. Since 2006, the French brand has created two ready-to-wear collections a year, and new shoe and jewelry lines, alongside its leather goods designs. It’s a daring but ultimately successful gamble for this accessories giant whose heritage is a stepping stone to its future. In fact, it recently opened a new-look store at one of its historic addresses, 21 rue du Vieux Colombier in the 6th arrondissement. At the heart of Saint-Germain-des-Prés, in a 100 sq. m. space, it carries the brand’s entire collection, from leather goods to shoes to bags for men to women’s ready-to-wear garments – a selection that’s bound to impress Parisians from the city. Or the other side of the planet!

 

By Solenn Cosotti. Pictures: Karim Daher. - Published the

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