Dior pop-up stores celebrate creativity and feminism
To coincide with the release of the first spring/summer collection by Maria Grazia Chiuri, Dior has opened a series of pop-up stores across the globe. Opened on the eve of Fashion Week – February 27 – close to its head office and historic store on avenue Montaigne, the Paris pop-up store is decked out in Dior’s hallmark white and gray-hued color scheme. Feminist artist Tracey Emin has designed a light art work, Should Love Last, especially for the space. These three words in yellow “hand-written” neon will no doubt remind you of the slogan on this season’s iconic t-shirt, We should all be feminists. In addition to the pop-up store, on-trend outlet Colette will be presenting an exhibition of Polaroids and videos produced backstage at the summer 2017 fashion show by photographer Maripol – a leading light of Studio 54 in New York in the 1980s, Madonna’s stylist and a friend of Jean-Michel Basquiat.