The jewelry collections, the label’s heritage and iconic watches, along with archive models including the minaudières popular with tomboys in the Roaring Twenties, the Cadenas watches launched in 1935, and the Zip necklaces inspired by the Duchess of Windsor, to discover in the store’s themed exhibitions, are presented in a series of interlinked rooms. Curvaceous cases have been custom-made for all of Van Cleef & Arpels’ emblematic lines, while the Complications Poétiques watch range is brought to life against the moving landscape background of an animated display. Although the high jewelry lines will now be displayed exclusively next door, at 22 place Vendôme, this new contemporary showcase will regularly present exceptional designs, including the recently released Cascade Mystérieuse necklace. Set with 28 soft blue Madagascar sapphires (66.47 carats) standing out against a cascade of brilliant diamonds intertwining with a swirl of deep green emeralds, it has a distinctive Serti Mystérieux and two detachable clips. The technique is almost never used with emeralds because this precious stone is extremely fragile! This new store is bound to delight aficionados of jewelry and fine watchmaking.