Since November, Swiss watchmaker Zenith, one of the jewels in the LVMH crown, opened a luxurious pop-up store on Place Vendôme. In fact, Zenith wanted a legendary setting worthy of its excellent designs, which have been polished and perfected since it was founded in Le Locle in 1865. Set to remain open for several months and spanning 160 sq.m, this space, left vacant by Louis Vuitton Joaillerie when it moved to 2 place Vendôme, is the largest ever opened by the brand.
Customers can discover more than 80 watches, a preview of this year’s new products and a Vendôme special edition in cozy surroundings. Over the months, the store will also be organizing a program of events as exceptional as its setting, including workshops, after-work activities, cocktails, dinners prepared by Michelin-starred chef Patrick Pignol, and more.