Bonpoint celebrates its 40th anniversary on the Champs-Élysées
To mark its 40th anniversary, until September Bonpoint will occupy a pop-up store on the Champs-Élysées in a large 195 sq.m. streamlined designer space with a New York loft vibe. Visitors to this prestigiously located store dedicated to children’s high-end ready-to-wear clothes are greeted by a surprising life-size white tree. Further inside, unassuming light floors and white walls provide a fitting backdrop for the pastel-colored clothes designed by creative director Christine Innamorato, for children aged naught to early teens, and even beyond, with the Yam range for girls. This pop-up store is a showcase for the Bonpoint range, which includes shoes and hats, perfumes, care products, jewelry and birth gifts.