Located on the corner of rue Charlot and rue de Turenne, this huge sweet-tooth heaven, a big, beautiful sugary hug of a place, is where Jacques Genin showcases his creations. Spanning 420 sq.m over two floors, the metal structures, spiral staircase, pillars and brick compete for your attention with the mouthwatering window displays of pastries and chocolates! The combo of first-floor teashop and upper-floor laboratory was the idea of this chocolate genius, who prefers to call himself a “chocolate founder”.
An amazing success for a self-taught man who trained under master chocolate-maker Robert Linxe, founder of Maison du Chocolat, before launching his first laboratory in the 15th arrondissement in 1996 with the ambition of supplying the city’s top establishments. No sooner said than done! The Plaza Athénée, Crillon and Taillevent soon placed orders with him and his chocolate fame grew and grew. And then, one day, he fell in love with 133 rue de Turenne in the 3rd arrondissement. He made the leap and ever since the neighborhood’s confectionary aficionados can’t get enough of his chocolates, caramel candies and pastries, straight from the second-floor laboratory, where colorants and artificial flavorings are banned. Pastries are made on demand while the chocolates are displayed like a sweet symphony, glistening softly under a warm light – because at Jacques Genin sugar guilt is out of fashion!