After its pop-up store in 2013, Chanel has opened its first outlet dedicated to perfume and beauty products in a bright, creative space inside the Hôtel Herouet. Chanel has drawn inspiration from the historical Marais neighborhood, adding an extra arty touch. This immaculate white space is accented with blue – a tribute to the brand’s celebrated scent for men – and dominated by a sculpted wire silhouette of Mademoiselle. A table in the center displays the latest make-up trends and Christmas gift packs featuring an exclusive red and gold logo. This year, the label is celebrating 20 years of Rouge Noir varnish and 10 years of the Sublimage anti-ageing cream with Madagascan Vanilla Planifolia. This wonderful store dedicated to beauty is also open on Sundays. A comfy salon with low armless leather chairs stitched with the Cambon name awaits men, who can also browse a selection of fine books. This décor will change over the months to come. Fantastic.