Graff store finally opens in Paris!

Since the start of the month, the Place Vendôme has a new and prestigious resident: the very first Parisian outlet of jeweler Graff Diamonds, which opened at the same time as its neighbor, the Ritz Paris. This choice city-center location for the British brand founded by Laurence Graff in London in 1960 is everything its breathtaking jewelry deserves. Designed by top architect Peter Marino, the store is a tribute to 18th century Paris and the Art Deco movement, with walls lined in embossed velvet, a pearl gray and sea green checkered floor and coppered windows. And if that wasn’t enough, the jeweler will be opening a second Paris address at the end of the year.