Art

Maison Chloé : a new cultural space dedicated to Fashion

Fashion label Chloé recently opened a ‘Maison’ to house its archives dating from 1952, the year the brand was founded, and exhibitions offering visitors the chance to get the low-down on its feminine, romantic world. Operating out of 28 rue de la Baume, just a spool or two of yarn from its head office, Chloé’s five-floor cultural space in a Haussmann-era building was designed by Judith Clark to feel just like a museum. Opened in style on July 2 – the first day of the haute couture Fashion Week for Fall-Winter 2017-2018 – Maison Chloé is a showcase for the brand, its Parisian chic and the femininity on which its reputation is built. Until September 6, its first exhibition, “Femininities – Guy Bourdin”, sheds light on the work of top fashion photographer Guy Bourdin, who photographed the brand from the 1950s onwards.

Maison Chloé

28 Rue de la Baume, 75008, Paris www.chloe.com
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By La Rédaction. Photo : Guy Bourdin. - Published the

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