Maison Chloé : a new cultural space dedicated to Fashion

Fashion label Chloé recently opened a ‘Maison’ to house its archives dating from 1952, the year the brand was founded, and exhibitions offering visitors the chance to get the low-down on its feminine, romantic world. Operating out of 28 rue de la Baume, just a spool or two of yarn from its head office, Chloé’s five-floor cultural space in a Haussmann-era building was designed by Judith Clark to feel just like a museum. Opened in style on July 2 – the first day of the haute couture Fashion Week for Fall-Winter 2017-2018 – Maison Chloé is a showcase for the brand, its Parisian chic and the femininity on which its reputation is built. Until September 6, its first exhibition, “Femininities – Guy Bourdin”, sheds light on the work of top fashion photographer Guy Bourdin, who photographed the brand from the 1950s onwards.