Louis Fouquet, Avenue Montaigne

In the heart of Paris’s prestigious Golden Triangle, a new chap- ter unfolds for Louis Fouquet, a name synonymous with exqui- site chocolate and confectionery since 1852. Its latest venture on Avenue Montaigne, designed by Christophe Tollemer, is not just a store but a celebration of craftsmanship and Parisian elegance. Since 1928, Louis Fouquet has graced Rue François-Ier, and now, at 6 Avenue Montaigne, it reaffirms their legacy in a space where every detail whispers of luxury and taste. The store’s design pays a subtle tribute to Haussmannian Paris, with the chocolate-making conche reimagined as a discovery table – a central pivot inviting visitors to immerse themselves in the world of Louis Fouquet. The colors and materials, like the rich emperador marble, bronze, and wood, transport you into an elegant cocoon that beautifully show- cases their chocolate and confectionery specialties. The store’s primary hue, inspired by their signature vanilla-infused soft caramel, creates a warm, comforting atmosphere, enhanced by the lively coral red of their confectionery boxes.