Longchamp Paris is your city

From café terraces to the place Vendôme, the Longchamp woman doesn’t compromise on her look, an artful combination of romanticism and sporty chic, whose existence we partly owe to Sophie Delafontaine, the brand’s creative director and grand-daughter of its founder. A family business founded in Paris by Jean Cassegrain in 1948 and now directed and owned by his descendents, Longchamp, on the cusp of its 70th anniversary, is on the up and up. Known for its quality, flawless bags – like its iconic bestseller Pliage – and its retail network of three hundred outlets worldwide, Longchamp has reinvented itself over the years, striking just the right balance between tradition and modernity. Since 2006, the French brand has created two ready-to-wear collections a year, and new shoe and jewelry lines, alongside its leather goods designs. It’s a daring but ultimately successful gamble for this accessories giant whose heritage is a stepping stone to its future. In fact, it recently opened a new-look store at one of its historic addresses, 21 rue du Vieux Colombier in the 6th arrondissement. At the heart of Saint-Germain-des-Prés, in a 100 sq. m. space, it carries the brand’s entire collection, from leather goods to shoes to bags for men to women’s ready-to-wear garments – a selection that’s bound to impress Parisians from the city. Or the other side of the planet!