Jérôme Dreyfuss : brick by chic

This summer, in the ultra-cool neighborhood around Place du Marché Saint-Honoré, Jérôme Dreyfuss unveiled his fourth Parisian address, which has truly raised the bar! Following a trip to Rajasthan, the renowned bag designer, inspired by the raw materials used in public spaces, collaborated with architect Guillaume Van Vassenhove to create the store’s unique design. Thousands of red bricks from France’s oldest brick factory now cover the floor, with some even forming display stands for the brand’s iconic Billy, Lulu, Pepito, and Bobbi bags. Reclaimed scaffolding, assembled like a giant Meccano set, adds an industrial vibe to the ceiling. Luxury and craftsmanship go hand in hand—this is the signature of Dreyfuss!