A new Saint Laurent flagship in the Golden Triangle

At 35-37 avenue Montaigne, it now stands proudly. AfterVtwo years of work, Saint Laurent has unveiled its new flagship boutique. Conceived as a collector’s apartment, the space unfolds across three levels and dazzles design lovers with exceptional artworks and furniture. As visitors wander through this new showcase, they discover a monumental sofa designed by architect Charlotte Perriand and a chaise longue by Paul Poiret that once belonged to Yves Saint Laurent and his partner Pierre Bergé. Half boutique, half art gallery, the address – entirely orchestrated by Anthony Vaccarello – perfectly reflects the brand’s identity: minimalist, elegant, and rigorously composed.