Grands Magasins

Saison 1865, le Printemps in summer mode

In line with a new modernization strategy launched last year, and with the will to fit in with the times, Printemps has completely redesigned its own fashion brands. Exit les frontières genrées: baptized Saison 1865 (in reference to the date of creation of the brand), the clothing label, created by the teams of the house, brings together the offers male and female, line of accessories included. The Printemps, which founded the “Unis vers le beau responsable” label in 2021, also ensured that the majority of the pieces were made in Europe, using noble or recycled raw materials. Next summer’s collection is “arty, classy and sometimes sexy”, and in any case, intended “for all those who like to take the time and air of time”…


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