Californian label Reformation is opening its very first French address in the heart of the Marais, unveiling a light-filled setting where responsible fashion goes hand in hand with a strong sense of style. Founded in 2009 in Los Angeles, “Ref” is known for its long-term mission: to make sustainable fashion accessible to all. In this two-level boutique, reworked vintage-inspired silhouettes sit alongside denim, fluid dresses and signature accessories, while Retail X – the in-house technology – offers an intuitive shopping experience at the crossroads of digital and physical. Parisian architecture studio Le Cann has created a refined décor blending terracotta, warm woodwork, Murano glass lighting and pieces by French artists, as a subtle tribute to femininity. An already essential address for those who favour fashion that is trendy, desirable and sustainable.
