The current trend is towards “hybrid” locations. You don’t just go and buy a dress or a pair of pants anymore, but in the same place, you buy a cup of coffee, a cup of tea or a “healthy” lunch, of course. The same applies to sports halls, which become an event space, an exhibition and/or coworking venue with an integrated restaurant or café. La Montgolfière in the 10th arrondissement, a sublime gym set up in what was a former balloon factory in the 19th century, regularly rents part of this 2,000 m2 under an 18-metre-high glass roof, for professional meetings, organizes exhibitions and offers catering after or before classes in a lounge area. On the first floor, there are two free training gyms and three other ultra-bright gyms dedicated to cycling, boxing, strength training and cardiotraining.
Coaches provide Bootcamp classes, various yoga variants (vinyasa, flawless, yin, classic, hatha, yoga for runners), cross training, boxing, kettlebell (a kind of cannon ball with which one makes pendulum movements, excellent to solicit coordination, balance, cardiovascular while involving an important work of cladding) or lessons in the more exotic name as animal move or instability. After the effort, comfort with a rest room and another where to be massaged or book a session with an osteopath. Moreover, we are no longer talking about the gym but about the Social Club. Same claim for the German fitness brand John Reed who has just inaugurated its first French venue at the So Ouest shopping center in Levallois Perret. Another opening is planned in Paris intra muros in the year. Here, the sport is combined with relaxation, well-being and culture and not only physical.
In addition to the 3,500 m2 dedicated to fitness, John Reed offers 500 m2 of wellness with two saunas, two jacuzzis and one, real, large pool. What’s different is the mind. At the entrance, the visual universe hits the visitor with a wall made by the street artist Zoulli Art where he sublimates the maneki-neko (Japanese sculpture of a cat that lifts its paw in stores to attract fortune), emblem of the John Reed club. These maneki-neko, designed by many personalities and manufactured in resin by Leblon Delienne, will even be sold on site. Each space is dedicated to an artist: walls with a multicolored fresco painted in a pop art style by Zoulli Art, a cardio space sublimated by a collage of Japanese inspiration made by Madame Lokal or the lounge and its calligraphy wall decoration of the artist Yat to name but a few. Another special feature of the music: John Reed sees music as a link between his members in clubs that display a nightclub atmosphere and regularly organizes sessions with Djs. You almost forget that you come here to sweat, to work out, to train…. Here again, special attention is paid to follow-up and personalization by coaches who are constantly present and, in addition to group classes (Spinning, HIIT Training, Body Shaping, Yoga, Pilates or Barre), offer personal coaching on request.
Retailers, such as L’Usine, are also surfing in a special, high-end atmosphere and are seeing new competition here. L’Usine concentrates more on the sporting side even if the design of the premises is very careful, as the last one opened in Saint-Lazare in an atypical space of 1,800 m2 on two levels while following the arches of the station and its large bay windows. Sauna, hammam, spacious and comfortable changing rooms are there for the relaxation side. Here, we focus on sport with top-notch equipment and a very rich program. No less than 75 hours of sessions per week… and original classes like Dancing Yoga, for example. What to find his happiness in addition to his personal training on equipment always at the forefront of the latest technical innovations. Among all the hype clubs in Paris in addition to Brach and Ken in the 16th, or Blanche in the 9th, the famous Klay in the 2nd innovates with, since February, his first Masterclass: Color Sculpt®. An all-new signature ultra-complete discipline that invigorates the silhouette, reboots the body and rebalances emotions. Klay sought the expertise of Julie Pujols-Benoit to create this holistic method that mixes fitness, Pilates and chromotherapy. Try as fast as you can.