For the first time Fred is giving clients the opportunity to customize its Force 10 bracelets thanks to Atelier Fred, a device that combines digital innovation with jewelry expertise. Exclusively available in its Paris flagship store on rue de la Paix, Atelier Fred comes in a smart casket. Inside is a small screen and board onto which you place a series of cubes. Each cube represents the parts of the bracelet to customize, the materials available to you and the areas you can apply them to. The bracelet gradually appears on the screen as you line up the cubes. Not quite right? No problem, you can change it as many times as you like. The ultimate in luxury, a dedicated app allows you to capture the color of an object or favorite accessory or even a landscape, which the jeweler’s craftsmen will faithfully reproduce for you – it doesn’t get more customized or exclusive than that! A magical way to create the jewelry of your dreams.