Dior’s eye-catching new store

This is a major first for a fashion house! Dior has opened a fantastic showcase dedicated to eyeglasses from the Dior and Dior Homme ranges next to its historic store on Avenue Montaigne. Vintage pieces rub shoulders with new creations in exclusive colors offering a glamorous choice of models with an amazing new twist. In-store opticians also offer vision tests to adapt your solar and optical frames to your needs. DiorSoReal, a couture model in tortoiseshell acetate with gilded detailing, will be launched in preview at avenue Montaigne, while to-die-for cases in studded canework or Oblique fabric will be developed exclusively for the store.