Max Mara takes center stage on Avenue Montaigne

Even before stepping inside, the newly inaugurated Max Mara flagship on Avenue Montaigne announces its ambitions loud and clear. Conceived by architect Sophie Hicks as “an Italian firework – both dazzling and unexpected,” the boutique celebrates the House’s 75th anniversary with unapologetic flair. Mission accomplished. Every architectural detail, inside and out, pays tribute to the excellence of Italian design culture. Most striking of all is the monumental orange staircase conceived as a true statement piece, while the 785sq.m. garden surrounding the boutique lends the address an atmosphere unlike any other on the avenue. Beyond the spectacular setting, the flagship also elevates the luxury experience through bespoke services including coat personalization and private styling consultations.