La Pampa, a sun-drenched summer wardrobe

After collaborating with some of the biggest names in luxury fashion, Audrey Poux launches her own ready-to-wear label: La Pampa. Infused with a subtle seventies spirit, the collection evokes the languid elegance of endless summer afternoons.

Made in France and Italy, La Pampa embraces a relaxed sophistication recalling the effortless allure of Jane Birkin or Romy Schneider in La Piscine. Inspired by the sun-soaked atmosphere of Ramatuelle, the wardrobe is imagined for a woman who is sensual, strong and unapologetically free.

She gardens in textured cotton circle skirts, slips into terry-cloth mini dresses with disarming ease and borrows oversized poplin or cotton-voile shirts from a lover she may already have left behind. Stripes play a central role, while the palette tells the story of a Riviera summer: leafy greens, coral pinks, sunburnt terracotta, fresh lime blossom and deep Mediterranean blues.

Altogether, the silhouettes channel the cool, seductive golden age of the French Riviera. A refreshingly cinematic debut that immediately captures the eye.