A luxurious new look for Galeries Lafayette-Royal Quartz Paris

The Galeries Lafayette group has decided to give its Royal Quartz Paris watch and jewelry brand, acquired in 2007, to which it has just added its name, a more harmonious look. One of its seventeen boutiques – its legendary store on rue Royale – has just been renovated with panache by Swiss firm Brandstorm. Decked out in white marble and wood, the ground floor of this 250 sq.m duplex is home to some twenty prestigious watch manufacturers including Rolex, Cartier, Jaeger-LeCoultre, Breitling, IWC, Chanel and Dior, as well as a maintenance workshop. The upstairs jewelry store, transformed into a cabinet of curiosities, now showcases ten or so brands, such as Chopard, David Morris, Damiani, Fred, Ole Lynggaard Copenhagen, Poiray and Guérin Joaillerie. It also offers the services of a designer from place Vendôme who will create unique pieces tailored to each customer’s requirements. The ultimate in cool luxury!