Rolex on time at Bucherer

In its only French flagship (2200 m2) installed in a building classified as a historical monument, in the no less prestigious district of the Opera, the family house Bucherer has just offered a new setting to its compatriot Rolex, already represented in the shop since its inauguration in 2013. For the occasion, the largest watch and jewelry retailer in the world dedicates a space of 100 m2, taking all the emblematic elements of the famous watch brand to the crown: above the Watch Bar counter, surrounded by golden flutes, which evoke the iconic bezel of the classic Rolex, Cyclope suspensions echo the famous magnifying glass of the same name, patented in 1953, which allows to enlarge the date on the dial, while an Aqua Wall recalls the brand’s unconditional attachment to the marine world – we owe it the very first waterproof wristwatch, in 1926!