Anything but ordinary

Canadian skincare brand The Ordinary, now owned by The Estée Lauder Companies, opened its first French boutique in late July – and only its second in Europe, following Amsterdam in 2018. The brand made its name with a minimalist approach to skincare, building products around individual active ingredients such as hyaluronic acid or niacinamide, with their exact concentrations clearly displayed. Small but efficient, the 16 sq.m. boutique carries the full skincare collection, with the exception of the Colors foundation range, along with a selection of products from NIOD, another brand in the group focused on skin health. The bonus? In-store experts are available without an appointment to help customers create their own personalized The Ordinary skincare routine.