Serge Lutens, a new scent rue Saint-Honoré

Twenty-five years after opening his first boutique at the Palais Royal, luxury perfume pioneer Serge Lutens has added a second Paris store. Far from the hush of the palace arcades, Lutens has opted for one of the capital’s most cosmopolitan and popular streets, rue Saint-Honoré, without comprising on his hallmark sophistication and refinement. From the Moroccan geometric vigor of the sculpted cedarwood ceilings to the Japanese attention to detail that’s everywhere in evidence, right down to the lacquer work, this is unmistakably Serge Lutens territory. This second space is for anyone who likes their perfume with a literary flair, distinctive fragrances and unique experiences.