New Valentino Boutique

For its new in-house boutique concept, Valentino has moved from 17 avenue Montaigne to settle at number 35. The CEO, Jacopo Venturini, and the creative director of the couture house, Pierpaolo Piccioli, have together led this project to offer a warm decor combining spirit, emotion, and materials. Spread over three levels and 660sq.m, women’s ready-to-wear, accessories, and menswear, which the brand has dedicated an entire floor to, intermingle. The energizing red used from the start by the founder of the Roman luxury house, Valentino Garavani, is a recurring theme. Here, creativity and luxury are present at all levels, within the collections, of course, and also in the decoration with hammered brass display cases by Fabio Cinti, ceramic handles by Massimiliano Pipolo, and plaster chandeliers by Parisian magician of free and dreamlike forms, Alexandre Logé. The boutique takes on the appearance of a gallery with Italian artist Gioele Amaro exhibiting some of his most iconic creations until July 15.