MK2 sends the Eiffel Tower to Paradis(o)

A company that proudly proclaims its boundless love of cinema, MK2 launched Cinéma Paradiso back in 2013, creating a nomadic festival that has traveled to legendary venues such as the Louvre and the Grand Palais at the start of summer. And its latest setting is certainly no less spectacular: for four days, Cinéma Paradiso is heading to the Eiffel Tower! Made available by the world-famous monument, the Gustave Eiffel Room on the first floor, 187 feet above the ground, will become a temporary headquarters for movie lovers during an inaugural edition that one can only hope will be the first of many. And while the final program has yet to be announced, one thing is already certain: everything will be free, with advance registration and admission determined by lottery.

• September 24–27