Enter the world of the Provocateur

The secret address on the lips of women in the know is number 12 Rue Cambon, home to Agent Provocateur since 2013, housing the brands iconic and avant garde lingerie designed with strong, sensual and independent women in mind. At the heart of this warm and inviting 60 sq.m. boudoir, decorated with sumptuous silk and velvet with highlights of the signature AP pink, the British cult brand founded in 1994 presents the new SS19 collection under the creative direction of Sarah Shotton. Spring Summer 19 is inspired by the art of dance and self-expression through the body resulting in a dynamic collection featuring 80’s inspired colour blocking, body sculpting corsets and bold shades. “When a woman wears one of our designs, she will see a new vision of herself – one that can do anything,” enthuses Sarah Shotton. Redefining what lingerie is and can be, Agent Provocateur allows every woman to be provocative, theatrical, sensual and playful, bringing joy and self-confidence to the wearer. An art proving that provocation has never been so sensual.