Chiara Ferragni first store in Paris

A beautiful blogger and gifted designer with 15 million followers, Chiara Ferragni has written a new chapter in her cyber fairy tale. At the helm of a vast fashion empire (The Blonde Salad), the it fashionista, who has worked with Dior, Chanel and Louis Vuitton, launched her own collection of shoes, clothing and accessories and taken Milan and Shanghai by storm, has now opened a stunning concept store in Paris. Totally “Instagrammable” with its sky-blue facade, marble floor and trompe-l’œil walls, this space is stylish but fun. Her famous eye-catching logo with a kawaii spirit graces everything from bomber jackets, jeans and t-shirts to a host of rock accessories. It’s a great place to snap up Ferragni’s signature sequined fur mules, backpacks, iPhone covers, down jackets, crazy starred sneakers, with heart motifs or sequins for her own brand, and capsule collections from a select range of other brands. No wonder her cyber business model is taught at Harvard! Chiara Ferragni certainly knows the best way to get her fans.