À Rebours, the new art concept store

À Rebours –  The commercial arm of the Lafayette Anticipations corporate foundation, À Rebours is a store specializing in new and surprising designs. This quirky selection takes an energetic approach to emerging talent in the fashion, design and lifestyle sectors.

Saâdane Afif’s Bic pens, Azumi and David’s tote bag, La Valise’s blazon patches, Keef Palas’ ephemeral dried vegetable earrings and Jean Jullien’s NouNou t-shirts explore taste today and tomorrow.

With its funny, offbeat and imaginative products, often only available in limited series, it offers a snapshot of the contemporary design scene. À Rebours champions “aware” business models to promote useful, offbeat and awesome consumption.